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home > banner design glossary
Glossary of banner design terms
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Acquistion
Having the visitor commit a desirable action after clicking on the
banner ad. See conversion.
Ad count
A means of quantitative measurement for a banner advertisement. Some
common methods banner can be counted are by the number of impressions
or clicks.
Ad flag
An banner that contains a text headline, or text lines of words.
Ad network
A network of web sites or web pages that run banner ads.
Advertiser
The company or person whose banner ad is displayed on a web site.
Affiliate program
A profit-sharing mechanism between companies to display banner ad on
one company's site, with the banner linked to the other company. The
company that displays the banner ad usually receives either: (1) a cash
percentage of sales from the click-throughs, or (2) a fixed dollar amount
per click-through.
Autoclose
A banner that automatically closes within a certain time period of
launching. The autoclose feature is becoming increasingly popular with
interstitials.
Auto-optimization
Manually changing a banner campaign over the internet. Auto-optimization
can allow for changing the frequency of your banner rotation across
a site, having it rotate on another site, or removing the banner altogether.
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