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Glossary of banner design terms
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Badge
A banner dimension type. Used to refer to 125 x 125 pixels size or
120 x 60 pixels size. A 125 x 125 pixel banner is also referred to as
a square banner, and a 120
x 60 pixel banner is also a type of button banner.
|
125 x 125
Badge banner |
120 x 60
Badge banner |
Banner
A computer image file or series of computer image files that are displayed
on the Internet. Banners can be placed on a web page, an email, or a
browser (such as America Online or WebTV).
Banner Blocking
A software option to either view, or turn off the ability to view,
banners on web sites.
Banner Burnout
When a banner's click through
rate decreases over time. Measures the lasting power of a banner.
Banner Exchange
Individual web sites or groups of web sites who trade banners and links
with each other.
Banner Exchange Network
A group of web sites who trade banners and links with each other. Space
is made on your web site to display the group's banner and, in exchange,
your baner is displayed on other member's sites. Banner exchanges on
networks are usually free, but allow the least control of where you
want your ad to be featured or what ads will be featured on your site.
Banner Rotation
Alternating more than one banner into purchased ad space or spaces
over a set period of time.
Billboard Ad
A large banner, generally located at the top of a web page with the
dimensions 745 x 90 pixels. Click to view a typical billboard ad.
Button
A button is a type of graphic Interent ad smaller than the traditional
full-size ad banner. It is normally placed on the sides of the web pages
or within suitable text. Two common button ad sizes are 120 x 90 pixels
and 120 x 60 pixels.
|
120 x 90
Button banner |
120 x 60
Button banner |
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