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design glossary > E
Glossary of banner design terms
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End user
The viewer or recipient of a banner, or to whom the banner is targeted.
Exit ad
A banner that pops up on screen after the visitor has exited a particular
page on a site, or the site itself.
Exposure
A single time a banner is viewed. Banners are often measured in terms
of exposures, also known as impressions.
End user
The viewer or recipient of a banner, or to whom the banner is targeted.
Exit ad
A banner that pops up on screen after the visitor has exited a particular
page on a site, or the site itself.
Exposure
A single time a banner is viewed. Banners are often measured in terms
of exposures, also known as impressions.
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