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design glossary > P
Glossary of banner design terms
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Parent banner
Initial banner shown on page, usually meant to keep the audience's
attention while the remaining part of the banner is downloading.
Passive banner
A banner that is simply meant to be viewed without the intention for
an immediate response. It is the oppositte of a call
to action banner.
Pop-under banner
A non-user initiated window that appears behind the main content page.
Pop-up banner
Another phrase that has the same meaning as "interstitial."
Also known as a pop-up ad.
Positioning
The actual placement of a banner on the web page. Positioning can be
above the fold, centered, repeated at the bottom of the page, right
or left hand column, underneath a particular box, etc.
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