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Glossary of banner design terms

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R

Reach

The percentage of individuals who see an banner ad or banner campaign in a given market. A banner with many impressions can have a broader reach than a banner with fewer impressions.

Repeat banner

A banner that is featured at least twice on the same page. A repeat banner is usually found at both the top and bottom of the same page.

Run of catalog

Banners run within specific catalog(s): web, pictures, sounds, top 5%.

Run of network (RON)

A banner run across all participating sites in a network, and not just on a single web site.

Run of site

A banner given general rotation, or radom display, throughout a web site.

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