Tile
A very small banner ad, sometimes without click
thru features.
Tracking
Means of measuring visitors who are exposed to a banner ad and their
post-click results.
Trick banner
A banner that advertises something that actually isn't, or has appears
to have features it actually doesn't. For example, a banner that advertises
"FREE MONEY — Click Here!" but takes people to a porn
site is a trick banner. Another example is a banner that appears to
have clickable text links, but the text links don't actually work.
Vertical banner
A banner ad that is more tall than it is wide. Most vertical banners
are more commonly known as skyscraper banners. Click to view a vertical
banner.
Visitor
An individual who views a banner.
