Usability and SEO – Usability comes first!
Wednesday, October 31st, 2007
Here’s a quote from Matt Bailey, President of Site Logic Marketing and speaker at the Search Engine Strategies San Jose conference on the panel, “Usability and SEO – Two Wins for the Price of One:”
“Search and usability are so intertwined… In my opinion, I believe that search engine optimization is really a child of usability and information architecture, because [SEO] is really doing the things that people in those [usability] industries have been saying for years.”
“Search really took off on it’s own, because people started figuring out that if you put keywords in the right places, you’ll start ranking. So Search got a lot of attention really fast. But its things that information architecture people and usability people had already been saying and doing for years.”
