Grantastic Designs: Glossary of graphic design and web page design terms
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Glossary of graphic design and web page design terms

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O

Online

If you are connected to the Internet, you are online. Online advertising is done exclusively on the web or through e-mail.

Online Marketing

Online advertising is done exclusively on the web or through e-mail. Various types of online marketing include:

  • affliliate programs
  • search engine optimization
  • banner advertising
  • directory enhancement
  • posts to moderated discussion lists, newsgroups, and forums
  • email advertising
  • online press releases

Opt-In

An email marketing term in which the email recipient specifically requests receiving email related to a specific topic of interest

Outline

In graphic design, tracing of the outer edge of text or a graphic image. If the outline is feathered, then the effect is generally referred to as a glow.

Graphic image of outlined text

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