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Directory submission and link development frequently asked questions

What is directory enhancement?
What does a directory submission / link development campaign involve?
Do you offer any guarantees?
How much do directory submission / link development campaigns cost?
Which directories do you submit to?
Do you offer training on link development?

What is directory enhancement?

Directory enhancement is: (a) writing effective, keyword-rich descriptions, and (b) selecting the most appropriate directory categories so that your site appears at the top of search queries for your targeted keywords and keyword phrases. The 3 major directories are Yahoo, Open Directory, and LookSmart (now a pay-per-click directory).

What does a directory submission/ link development campaign involve?

These are the essential components of a directory submission / link development campaign:

Keyword selection. You must put keywords into your site description (NOT your meta-tag description) that accurately describe the contents of your site and that your target audience types into directory queries.
Title and description copywriting. To get the best directory results, you should submit titles and descriptions to categories that contain your targeted keywords without keyword stacking. Titles and descriptions are usually tailored for each directory because all directories are different and have different submission guidelines.
Submission and monitoring. Keeping track of your submissions is essential in the event your site needs to be resubmitted or updated.
Link development has many facets such as developing signature files and email letters for link requests, submitting to niche directories (such as finance, travel, and software directories), submission and monitoring.

We always submit to the major directories in a non-spam manner.

Do you offer any guarantees?

Despite what other online marketing companies claim, no one can guarantee top directory placement because there is a 3rd party who has all of the control: the directory editors. What we can guarantee is that we will help you with keyword and category selection, submission, and optimal site design recommendations for the directories.

Since 1995, we have a 100% success rate for getting clients listed at the top of search results.

Read more about our directory submission services.

How much do a directory submisssion / link development campaigns cost?

The cost of a link development campaign depends on the size and type of web site you have. The more competitive your field is online, such as the software/IT field, the more link development your site will need.

Most of our directory campaigns are priced between $1,000 and $5,000. Directory consulting begins costs $200/hour with a minimum two-hour commitment to begin. The cost for the campaign includes the mandatory submission costs at Yahoo ($299) and LookSmart (pay-per-click).

Read more about our directory submission services and prices.

Which directories do you submit to?

We submit to the following directories:

Yahoo
LookSmart
Open Directory
About.com
Industry-specific directories
Foreign-language directories (non-U.S.) where applicable

Do you offer training on link development?

Directory enhancement is a mandatory part of our search engine marketing training, but you can receive directory enhancement as a single training module.

If you have a large site that has a wide variety of services and products, then it might be more cost effective to receive training.

If you are interested in viewing our training syllabus, please fill out our quotation form with your URL and the number of people you would like trained.

If you do not see an answer to a question in our directory submission and link development FAQs section, please use our contact form or email us at info@grantasticdesigns.com.