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home > about
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Search engine marketing & web design success story
Electronics
In April 2002, a popular online electronics store received few orders
for electronics products, little catalog downloads, and inquiries for
customized products.
The company's initial web site design was not formatted for search engine
visibility and ease-of-use for their site visitors, which include both
consumers and other businesses. In conjunction with an industrial marketing
company that specializes in manufacturing firms, Grantastic Designs was
hired to design a more user-friendly web site, to update the site content
for accuracy and higher conversion rates, and to increase qualified traffic.
Solutions
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Created a search-engine friendly web site design templates so that
the search engines could easily access all of the content on the pages.
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After usability analysis, redesigned site to increase downloads and
sales conversions.
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Converted all relevant print materials into a format more suited
to web viewing. Graphic images were formatted for the web, and text
was rewritten for better search engine visibility.
Results
The electronics web site redesign and online marketing strategies resulted
in:
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100% increase in qualified traffic within 3 months of launching site
redesign. Within first year, traffic increased over 500%.
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Download conversion rate increase between 11% to 15%.
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Consistent search engine traffic since site redesign: 25% to 30%
due to "natural" search engine optimization.
- Overall sales increase.
If you would like more information about our search
engine marketing or web site design
services, please use our contact
form or email us at info@grantasticdesigns.com.
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